Courageous to Make Change – in a Unique Way

May 2, 2012 by Leave a Comment
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This year, I am finding people are communicating on an entirely different level.  People are interacting with more consideration, yet with more candor and curiosity.  Perhaps it’s my own projection and/or my own desire to only surround myself with such people?  I don’t know. All I do know is that I am enjoying it.  I’m finding that it provides a new sense of hope and a space for positive … [Read more...]

Clare Munn Speaks at Fashion Forward: The Communication Quotient

November 18, 2011 by 5 Comments
Clare Munn Speaks at Fashion Forward

I had the privilege of speaking at Fashion Forward Digital on October 20th. It was a fabulous event featuring a lively audience and many wonderful speakers. Recently, they posted a summary of my speech - The Communication Quotient. You can read the full write up on their website or quoted below: The Founder of TCG Agency and brilliant mind behind the Communication Quotient, Clare Munn … [Read more...]

Intelligent Social Branding: from Purchase to Post

October 15, 2011 by Leave a Comment
Intelligent Social Branding: from Purchase to Post

For so long, the branding world has depended on story telling. Advertisements weaved together an engaging narrative regardless of the medium. As intelligent branders, we have always sought to reflect the dreams and delights of our audience and product. After all, each of us is not so different that we don’t respond to empathy and the proper communication. © Sonja Nuttall  … [Read more...]

The ROI of Social Media: How Do You Measure It?

September 30, 2011 by Leave a Comment
The ROI of Social Media

When it comes to determining the Return on Investment (ROI) of social media, it can be very hard to put a stake in the ground, but it is similar to how people put projections on sales. If it is looked at with communication initiatives and integrated marketing then the time has come where you can place a more estimated projection. You must simply know what to measure, have the right tools in place, … [Read more...]

The Value of Social Media: Building Meaningful Connections

September 28, 2011 by 1 Comment
The Value of Social Media: Building Meaningful Connections

“Social media” is a phrase that gets thrown around quite a bit. Twitter, Facebook, LinkedIn, Google Plus and the like have changed the way we interact with each other and how we define being social. They help us to keep up with loved ones and create contacts we might never have otherwise. It has helped us become active participators when before we were only passive receivers. … [Read more...]