With the recent economic downturn there has been an increase in the number of people contacting our company wanting to understand the ROI for social media. Blogs on the subject are increasing and you see the subject mentioned on sites such as Twitter on a regular basis. Jason Falls wrote a blog entitled, “What is [...]

I received an email from a good friend of mine last week. Since she has had a baby our communication has been spotty. She has no time for IMing, Skyping, Facebooking, etc. So, it was great to receive a long email, full of real-life details (and not one full of the usual platitudes: ‘I’m well.  [...]

Print is dying. This is news that won’t make the front page of the daily paper, which a majority of us don’t read anyway. According to Technorati’s State of the Blogosphere 2008, one in five bloggers believe that newspapers will cease to exist in the next 10 years. In fact, blogs will become the major [...]

Social media in the midst of the economic crisis seems as fraught with egos as ever—perhaps more so than before. I’ve just spent another day reading warring viewpoints on the latest points of contention—Joe the Plumber (yay or nay?), the death of Web 2.0 (and how this or that blogger can provide the tools you [...]

I thoroughly enjoyed my time at the West Coast Green Conference. Thank you WCG.
My presentation on Social Media and Sustainability opened with the following words from the conference’s two famous keynote speakers:
On September 27th, the charismatic former California Governor Jerry Brown said, “We have choices.” Al Gore’s excellent speech included,  “We have to go far… [...]