Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and run with them. It is no … [Read more...]
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Basics of User Generated Content (UGC) and Enhancing to UGV
March 31, 2009 by Alasdair Leave a CommentPlease note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: User Generated Content (UGC) is no longer news; it is an established part of our lives. We expect to be able to participate, share and create online. Just as having a mobile phone is standard. Do you remember when mobiles were something special? Sure, mobiles are evolving. It is no longer … [Read more...]
Basics of Understanding Social Media’s Future. It is Already Happening
March 19, 2009 by Alasdair 4 CommentsPlease note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: We talk about social networks and how organizations can leverage them to build community, connection, engagement and trust with their customers. Our mission is to convince organizations to start learning how to utilize these resources and shift their attitudes. But, we are coming up … [Read more...]
Basics of How to Make Social Media Sustainable
January 28, 2009 by Alasdair 2 CommentsPlease note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of … [Read more...]
Basics of Establishing An ROI of Social Media. Yes or No?
November 28, 2008 by Alasdair 9 CommentsPlease note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: The ROI of social media debate rages on. People are getting quite bored of it, yet it is still intriguing as this is an important topic. Following our previous post, The ROI of Social Media - Get the Biggest Bang for Your Buck, several thoughts need to be added in light of comments, … [Read more...]
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