This election was won, in part, by the computer. And the iPhone. And the Blackberry.
If I ever wondered whether social media was “a tale told by an idiot, full of sound and fury, signifying nothing” (which it usually is), this election changed my mind for good.
Just how much did [...]

Social media in the midst of the economic crisis seems as fraught with egos as ever—perhaps more so than before. I’ve just spent another day reading warring viewpoints on the latest points of contention—Joe the Plumber (yay or nay?), the death of Web 2.0 (and how this or that blogger can provide the tools you [...]

Viral marketing—why such an off-putting term? Well, it’s become increasingly more fitting these days, standing for marketing efforts that usually comes across as crass, undesirable, and in-your-face. Spreading the word via the internet like a disease, into every appropriate (and inappropriate) channel, doesn’t sound like the type of marketing companies or agencies would want [...]

How can a product-loving woman become a conscious consumer?
That wasn’t even an issue for me early on. I didn’t get in touch with my girly side until I was in 7th grade. Before that, there was very little differentiation between me and the boys. We all ran, jumped around, slid in the [...]

Happy belated Earth Day.
In middle school, I spent earth day running through a community garden, stringing streamers around a tree. But I’ve grown, and it seems as if the fun is over. I spent this one in the metropolis of New York. It was like any other day, full of subway congestion [...]