With the recent economic downturn there has been an increase in the number of people contacting our company wanting to understand the ROI for social media. Blogs on the subject are increasing and you see the subject mentioned on sites such as Twitter on a regular basis. Jason Falls wrote a blog entitled, “What is [...]

I thoroughly enjoyed my time at the West Coast Green Conference. Thank you WCG.
My presentation on Social Media and Sustainability opened with the following words from the conference’s two famous keynote speakers:
On September 27th, the charismatic former California Governor Jerry Brown said, “We have choices.” Al Gore’s excellent speech included,  “We have to go far… [...]

As I stated in How does one give a powerful presentation , a good speech or presentation is so much more than ‘good’ content. Presentations are live and dynamic, and there has to be a level of interaction. How you engage an audience—work off them, gauge their mood, or alter course if needed—is an essential skill [...]

I sometimes get into trouble when I say, “We don’t design mere ‘pretty,’ we design ‘intelligent beauty’.” I suppose I could sound like a Barbie expert or a b*tch to some, but what I mean is we at tcg are beyond pretty band-aids. Picture a website so well designed, aesthetically gorgeous, and streamlined that [...]

Every company has its own character. I won’t attempt to tell your brand story here; our agency would have to be engaged to learn more about your business and explore its specific character. What I will do is tell you tcg’s story, and perhaps that will help you start to think about yours:
We make [...]