CQ™ Expressive and Receptive Intelligence
Intention, Clarity, Transparency, Social, Sustainable
I realize nurturing important personal relationships is very similar to developing a brand strategy. If we haven't taken the time to understand a particular person who is important to us, there is no doubt the lack of this crucial foundation that will eventually show its colors when times are tough. In many cases, our personal relationships can't withstand big stressful moments (or … [Read more...]
I have found that I don’t really get to know someone unless they are in their darkest or lightest hours. The grey hour doesn’t show anything apart from good lighting. I have also found I only got to know myself in my darkest or lightest hour. The manic within all of us points to the truth. The truth in all of us points to the yearning of happiness. © Sonja Nuttall 2008 - 2011 As an … [Read more...]
I had the privilege of speaking at Fashion Forward Digital on October 20th. It was a fabulous event featuring a lively audience and many wonderful speakers. Recently, they posted a summary of my speech - The Communication Quotient. You can read the full write up on their website or quoted below: The Founder of TCG Agency and brilliant mind behind the Communication Quotient, Clare Munn … [Read more...]
For so long, the branding world has depended on story telling. Advertisements weaved together an engaging narrative regardless of the medium. As intelligent branders, we have always sought to reflect the dreams and delights of our audience and product. After all, each of us is not so different that we don’t respond to empathy and the proper communication. © Sonja Nuttall … [Read more...]
When it comes to determining the Return on Investment (ROI) of social media, it can be very hard to put a stake in the ground, but it is similar to how people put projections on sales. If it is looked at with communication initiatives and integrated marketing then the time has come where you can place a more estimated projection. You must simply know what to measure, have the right tools in place, … [Read more...]
Digital Brand Strategist. Chairman/Founder of The Communication Group, a New Media group of companies. Also Founder of CQ. Zimabwean. Equal Rights, Ridiculous Banter. [Read More …]
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