We talk about social networks and how organizations can leverage them to build community, connection, engagement and trust with their customers. Our mission is to convince organizations to start learning how to utilize these resources and shift their attitudes. But, we are coming up against obstacles. What’s all this lark about ROI? Don’t they get [...]

I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of opening a Twitter account.   [...]

The ROI of social media debate rages on. People are getting quite bored of it, yet it is still intriguing as this is an important topic. Following our previous post, The ROI of Social Media – Get the Biggest Bang for Your Buck, several thoughts need to be added in light of comments, reactions and [...]

I have not been a fan of the term Web 2.0, mainly because of the many instances where it has been taken out of context. Through revisiting the man who coined the phrase, Tim O’Reilly I have rediscovered that his thoughts and concepts around this phrase not only make sense, but puts forward ideas and [...]

I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post. At face value, social media and sustainability are at opposite ends of the spectrum. Social media is inherently intangible and lives online, while sustainability is concerned with the [...]