I have not been a fan of the term Web 2.0, mainly because of the many instances where it has been taken out of context. Through revisiting the man who coined the phrase, Tim O’Reilly I have rediscovered that his thoughts and concepts around this phrase not only make sense, but puts forward ideas and [...]

I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post.
At face value, social media and sustainability are at opposite ends of the spectrum. Social media is inherently intangible and lives online, while sustainability is concerned with the very [...]

Sustainable Life Media has a great article about Tesco’s (UK’s largest supermarket chain) CEO Sir Terry Leahy wanting to “create a mass movement in green consumption” by making it easier and more affordable for customers to buy green products.
A few years ago I would have put this down to a publicity stunt. I was verging [...]

I just love social media. I came across a 2 part article by Curtis Brainard entitled Public Opinion and Climate: Part I and Public Opinion and Climate: Part II through my membership to the social bookmarking site searchles.
In this series Curtis ask the question “Have the media failed to help people get it?” I won’t [...]

Northern California’s KQED Public Television has developed an inspiring tool “You Decide”.
You Decide describes itself as an “online devil’s advocate designed to challenge your point of view on current issues.”
The debates are centred on the issues that are facing the candidates and the American voters in the presidential race. The user is asked [...]