Nurturing important personal relationships is very similar to developing a brand strategy. If we haven't taken the time to understand a particular person who is important to us, there is no doubt the lack of this crucial foundation that will eventually show its colors when times are tough. Meet my colleagues who inspire me.
ALASDAIR MUNN
Alasdair has over 15 years' experience in social media, profile analysis, marketing and brand strategies. His experience lies in consumer marketing and social media strategy, audience profiling, manufacture, publishing, distribution and sales, with an emphasis on shifting cognizance, sustainable development and bringing new products to market. He majored in Industrial Psychology and Industrial Sociology at Rhodes University, South Africa. Alasdair works with organizations to help them understand their audiences and create strategies that integrate all aspects of their organization. Alasdair is a shareholder and director of tcg: The Communication Group, and runs their European projects.
SONJA NUTTALL
Sonja Nuttall's is Creative Director of TCG Agency. She is a British fashion designer, creative director, activist and philanthropist. Sonja Nuttalls career as a fashion designer, her activities, accomplishments, unique designs, and talents have been appearing regularly in exclusive high-fashion publications in Europe, such as: Dutch, British Vogue, The Independent Fashion Magazine, Time Out London, Weekend Guardian, I-D, Creative Review, Audrey, The Observer Magazine, Blueprint, Elle, The Times Magazine, Women's Journal, Marie Claire, The Evening Standard, Harper's & Queen, Elle Decoration, etc. Sonja Nuttall is an active in her charity work for causes such as Put Smoke out of Fashion and the Urban Zen Foundation, which she co-founded with Donna Karen.
ALEXIS DE RAADT-ST. JAMES
Alexis de Raadt-St. James is the Founder and Chairman of The Althea Foundation, a social venture fund created in 2003 based in San Francisco and London. She has a diverse background in technology and international business development that spans 20 years and 25 countries. She and her foundation team have designed pioneering software in the mental health sector that is used daily by the U.S. Army, Scotland Yard, Ministry of Defense (UK), and thousands worldwide. Her foundation funds diverse social initiatives ranging from providing psychiatric treatment to adolescents through the University of California Medical School in San Francisco, California, to funding an Internet-based children's newspaper to promote global literacy.
AMANDA DE CADENET
Amanda de Cadenet began her eclectic career in London at age fourteen as the host of a successful talk show, and later relocated to Los Angeles to raise her daughter and pursue acting. After starring in several films it became apparent that life behind the camera was what motivated de Cadenet. She promptly began to capture the cast surrounding her with a secondhand Leica M6, and a new career began to take shape. Amanda de Cadenet's portraits and fashion images appear in a wide variety of publications. In Spring 2012, she co-executive produced Conversations with Amanda de Cadenet, which premiered on the Lifetime Channel.
DIANNE DESROCHES
In addition to her responsibilities as CEO, Dianne plays a strategic role in select account relationships. She is particularly adept at helping the teams to balance both the business and creative demands of projects, while also facilitating AR's proprietary Brand Truth Process, which she developed. Dianne has both an MBA and over 20 years of hands-on experience. Today, she lives between NYC and LA with her husband, daughter and baby twins. As well as continuing to work as a photographer, she is working on her first feature film.
LAURIE RACINE
As an entrepreneur and strategist, Laurie Racine operates from a perspective of 'change' - defining and implementing the mission and objectives of profit and non-profit corporations in digital technology, media, and learning - when the best approach is one that has not yet been considered. Laurie Racine co-founded Startl, a 'hothouse for innovation.' Their focus is on accelerating the process of moving an idea to product, to funding, and into learners' hands. She is also a founder of dotSUB, a technology driven Media Company. At present, Laurie is Chair of Teachers Without Borders and Public Knowledge. She also serves as a director on the boards of the Tribeca Film Institute, Open Road Media, Creative Commons and the University of California Humanities Research Council.
LORI TAYLOR
Lori R Taylor listed by Forbes as a top 50 Social Media Power Player is a 20 year marketing veteran, with a special focus in direct response. A national winner of multiple DMA Echo awards for her work with Disabled American Veterans she is considered one of the top copywriters in her field. For Disabled American Veterans alone she has written and created campaigns over the last 17 years that have raised almost 3 billion dollars. She's also an angel investor with early round investments into platforms like Klout, Live Matrix and Pixsy.
MARIA BELLO
Maria Bello is an actress and activist. Known for both television and movie roles, Bello most recently has focused on her humanitarian efforts. In the aftermath of the 2010 Haiti earthquake, she with Aleda Frishman, Alison Thompson, and Barbara Guillaume, founded WE ADVANCE, an organization which creates a grassroots movement empowering Haitian women to collaborate toward making healthcare a priority, and putting an end to GBV (Gender-based Violence) within their communities. Currently their programs are headquartered in one health clinic and one community outreach center in Cité Soleil, Haiti.
MICHAELA O'CONNOR ABRAMS
Micheala O'Connor Abrams is the President of Dwell Media, the award-winning design and lifestyle media company based in San Francisco. Most recently, Micheala O'Connor Abrams has initiated several successful brand platforms for Dwell Media including Dwell Digital; Dwell on Design events, and the Dwell Homes Collection. The newest Dwell platform launched by the Dwell team this spring is the for-profit platform Dwell Strategy+Research and its groundbreaking New Face of Affluence reports. Michela O'Connor-Abrams has held executive positions at IDG, Ziff-Davis, and McGraw-Hill. She was most recently named President of the GoodWeave Int'l Board and is a frequent speaker on branding and media innovation at Universities, associations, industry events, and symposia.
MAUREEN SULLIVAN
As Senior Vice President of Marketing, Brand, and Partnerships, Maureen Sullivan is one of the key strategists at AOL, overseeing international brand development and the company's marketing initiatives. Maureen Sullivan serves as head of the AOL Brand and is a member of the global executive team. In this role, she has successfully led the global rebranding of AOL as well as defining AOL's brand strategy. Prior to AOL, Maureen Sullivan served as Chief of Staff for Tim Armstrong at Google, where she managed partnership development and business planning. Maureen Sullivan was selected as a participant for the Stanford Business Leadership Program hosted by the Stanford Business School.
PATRICIA ARQUETTE
Patricia Arquette is an actress and director. She has been honored with a Primetime Emmy Awards for Outstanding Leading Actress in Drama for her role in the Medium. Patricia Arquette has great passion for her charity work, especially for both Breast Cancer awareness and Haiti activism. Patricia Arquette and childhood friend Rosetta Millington-Getty formed GiveLove, a non-profit organization supporting ecological sanitation and composting, community development projects and housing construction in Haiti.
