About

Hello,

Thank you for visiting our blog. My name is Clare Munn. I founded tcg: The Communication Group in 2004, an award- winning social media company headquartered in San Francisco, with offices in New York City, the UK and South Africa. tcg develops social media strategies and social media sites, simplifying the complicated and building scalable, modular social media technologies (tcg: SocMe™ Platform). Our clients include Cisco, Ebay, McKesson, AMD, along with startups and large non-profit organizations. I currently hold Board, Advisory Board and Honorary Committee seats with various NGOs around the world, including Pangea Day, WHP (Women’s HIV Program), Cool The World, and Artists for Literacy.

Why Social Media?
tcg was conceived unintentionally. In the early 2000s, I was on the hunt for innovative ideas about the next online technology products. During a few consulting projects, I kept on hearing the same requests and noticed a gap in the marketplace for an effective mixture of business, creativity and technology. Shortly thereafter, clients began to call us their ‘Communication Group,’ thus tcg was born. To me People (Society), Communication and Technology Choices = Social Media.

I have learned that it is always about what message is relevant to whom, and which media is best to reach them. We now live in an age where we have the capability to pull web technologies together in a more thoughtful and engaging manner.

Coming from a large publishing family, I/we have been influenced by all forms of communication and media for as long as I can remember. There were always at least two languages spoken around us, and multiple and disparate forms of communication devices/methods— drums, newspapers, telephones, wireless, music, television, etc. My entire family is involved with communication and design. For example on this blog my brother, Alasdair Munn, generates a lot of interest with his posts.

The tcg team is a global, resourceful and disruptive group. All have various interests and ALL are curious. We are all rather different; however I would say our common aspects include strategic thinking, high IQ and even higher EQ= empathy, transparency, drive and consideration.

In short, strategic thinking and respect for communication, design, different learning styles and smart technologies will continue to foster tcg’s sustainable social media initiatives.

My Sustainable Life
I guess you could say that I’m a ‘natural,’ resourceful conservationist of sorts. I was born in Zimbabwe, Africa, and the diversity I grew up with was not limited to just black and white. A few miles from our capital city, Harare, lions stalk wild game and elephants walk their thousand-year-old trails. From growing up in a place where wild life and city life share such intimate close quarters, I developed an appreciation of the relationship between environmental sustainability and modern business practices. With my father, I co-founded an NGO called Environment Africa in 1990, initiating the creation of Eco-Labeling. The Eco-Labeling program invited corporations to follow a set of standards in order to receive the Green Logo (eco friendly) or Blue Seal (eco conscious) on their products. A percentage of each product with either seal would go towards Environment 2000 for specific non-profit work (e.g. Johnson & Johnson built the J&J School from proceeds of this program). Also, in 1991 I created and developed characters and stories for children’s games based on the global environment called Chip & Beri that were later licensed to Paramount Corp in 1993.

Sustainability is really about balance, which isn’t easy to achieve; however, it makes a lot of sense/cents when we do. Thank you for your time, and please don’t hesitate to contact us if you require additional information.

Sincerely,
Clare