http://claremunn.com/2009/04/misguided-social-media/ social media explained transparently and sustainably Wed, 21 Jul 2010 14:49:21 +0000 hourly 1 http://wordpress.org/?v=3.0 http://claremunn.com/2009/04/misguided-social-media/comment-page-1/#comment-163 laurent Tue, 07 Apr 2009 20:12:43 +0000 http://claremunn.com/?p=411#comment-163 You have a point. I think so far we've heard a lot about the technology and a little about the business achievements. I do think it exists but we're not there yet on a wide scale. As you said, business requires a lot more that's not found in technology: Strategy, Plans, Organization, Measurement, Project Management wrapped around the business processes that are the core of a companies operation. Technology is just an enabler for those processes. Technology is just a mean to an end, i.e: the companies goals. As social media grows to the mass of marketers, the switch will happen toward the social media engagement processes and the value they bring back. You have a point. I think so far we’ve heard a lot about the technology and a little about the business achievements. I do think it exists but we’re not there yet on a wide scale. As you said, business requires a lot more that’s not found in technology: Strategy, Plans, Organization, Measurement, Project Management wrapped around the business processes that are the core of a companies operation. Technology is just an enabler for those processes. Technology is just a mean to an end, i.e: the companies goals. As social media grows to the mass of marketers, the switch will happen toward the social media engagement processes and the value they bring back.

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