Comments on: The Future of Social Media is Already Happening http://claremunn.com/2009/03/next-what-about-now/ social media explained transparently and sustainably Wed, 21 Jul 2010 14:49:21 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Alasdair http://claremunn.com/2009/03/next-what-about-now/comment-page-1/#comment-158 Alasdair Thu, 19 Mar 2009 18:48:54 +0000 http://claremunn.com/?p=395#comment-158 Nigel. I love how your reply adds context and furthers understanding. Thanks for sharing. Nigel. I love how your reply adds context and furthers understanding. Thanks for sharing.

]]> By: Alasdair http://claremunn.com/2009/03/next-what-about-now/comment-page-1/#comment-157 Alasdair Thu, 19 Mar 2009 18:23:55 +0000 http://claremunn.com/?p=395#comment-157 Yes please Teddy to the better wine. :) I agree with you. The social is important and engagement is essential. Now we are seeing that the value can come social interactions that are less overt. Mapping the way people move through your website can tell you just as much as a customer comment. Value to content can be added through getting your audience to add tags that are meaningful to them. Rating search result can facilitate more relevant search results. As you say, providing the opportunity for engagement on all levels is key. Yes please Teddy to the better wine. :) I agree with you. The social is important and engagement is essential. Now we are seeing that the value can come social interactions that are less overt. Mapping the way people move through your website can tell you just as much as a customer comment. Value to content can be added through getting your audience to add tags that are meaningful to them. Rating search result can facilitate more relevant search results.

As you say, providing the opportunity for engagement on all levels is key.

]]> By: Nigel Legg http://claremunn.com/2009/03/next-what-about-now/comment-page-1/#comment-156 Nigel Legg Thu, 19 Mar 2009 17:59:39 +0000 http://claremunn.com/?p=395#comment-156 this rings true to me - if you want to convince someone of the value of anything, the first step is to understnad where they are now, what they are doing now, and what issues they have. To go in and say that you have a solution before understanding the problem is taking things backwards. And if you try and explain what you are doing by rubbishing the standard metrics (for example ROI) that the potential client uses to manage his business, you are on a hiding to nothing. In order to build social media into the enterprise, it is necessary to show how it fits in with the way that enterprise is run. And that is the key: the companies that use social media most effectively are those like Zappos, that have built it firmly into the structure of the enterprise. this rings true to me – if you want to convince someone of the value of anything, the first step is to understnad where they are now, what they are doing now, and what issues they have. To go in and say that you have a solution before understanding the problem is taking things backwards. And if you try and explain what you are doing by rubbishing the standard metrics (for example ROI) that the potential client uses to manage his business, you are on a hiding to nothing. In order to build social media into the enterprise, it is necessary to show how it fits in with the way that enterprise is run. And that is the key: the companies that use social media most effectively are those like Zappos, that have built it firmly into the structure of the enterprise.

]]> By: tms ruge http://claremunn.com/2009/03/next-what-about-now/comment-page-1/#comment-155 tms ruge Thu, 19 Mar 2009 17:51:06 +0000 http://claremunn.com/?p=395#comment-155 One thing I always run into is clients' misconception of social media. The key behind social media, is the "social" part. You have to engage, you have to come out of your corporate shell and turn your understanding of your customer base (your newly media-savvy consituency) on it's head. It's no longer about salespeak TO the customer, it's now about learning to listen, and for God'sake, engage! Just because you build it, doesn't mean they are going to come. In fact, they are bound to ignore entirely as a poser! Customers are the ones with the cheese now, so you no longer need a better mouse trap, you need better wine, that you can bring to the "social!" One thing I always run into is clients’ misconception of social media. The key behind social media, is the “social” part. You have to engage, you have to come out of your corporate shell and turn your understanding of your customer base (your newly media-savvy consituency) on it’s head. It’s no longer about salespeak TO the customer, it’s now about learning to listen, and for God’sake, engage! Just because you build it, doesn’t mean they are going to come. In fact, they are bound to ignore entirely as a poser!

Customers are the ones with the cheese now, so you no longer need a better mouse trap, you need better wine, that you can bring to the “social!”

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