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	<title>Comments on: The ROI of Social Media: Get the Biggest Bang for Your Buck</title>
	<atom:link href="http://claremunn.com/2008/11/the-roi-of-social-media-get-the-biggest-bang-for-your-buck/feed/" rel="self" type="application/rss+xml" />
	<link>http://claremunn.com/2008/11/the-roi-of-social-media-get-the-biggest-bang-for-your-buck/</link>
	<description>social media explained transparently and sustainably</description>
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		<title>By: Alena</title>
		<link>http://claremunn.com/2008/11/the-roi-of-social-media-get-the-biggest-bang-for-your-buck/comment-page-1/#comment-143</link>
		<dc:creator>Alena</dc:creator>
		<pubDate>Fri, 19 Dec 2008 06:17:17 +0000</pubDate>
		<guid isPermaLink="false">http://claremunn.com/?p=328#comment-143</guid>
		<description>I recently came across your blog and have been reading along. I thought I would leave my first comment. I don&#039;t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Alena

http://www.smallbusinessavenues.com</description>
		<content:encoded><![CDATA[<p>I recently came across your blog and have been reading along. I thought I would leave my first comment. I don&#8217;t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.</p>
<p>Alena</p>
<p><a href="http://www.smallbusinessavenues.com" rel="nofollow">http://www.smallbusinessavenues.com</a></p>
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		<title>By: Beth Harte</title>
		<link>http://claremunn.com/2008/11/the-roi-of-social-media-get-the-biggest-bang-for-your-buck/comment-page-1/#comment-139</link>
		<dc:creator>Beth Harte</dc:creator>
		<pubDate>Tue, 02 Dec 2008 00:31:38 +0000</pubDate>
		<guid isPermaLink="false">http://claremunn.com/?p=328#comment-139</guid>
		<description>Hi Clare, I came to your post by way of Alasdair after we had a discussion about Social Media ROI over at the MarketingProfs Daily Fix blog. There are a lot of great ROI conversations going on right now. Thank you for this wonderful checklist and campaign approach.</description>
		<content:encoded><![CDATA[<p>Hi Clare, I came to your post by way of Alasdair after we had a discussion about Social Media ROI over at the MarketingProfs Daily Fix blog. There are a lot of great ROI conversations going on right now. Thank you for this wonderful checklist and campaign approach.</p>
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	<item>
		<title>By: The ROI of Social Media. Yes or No? &#124; claremunn.com</title>
		<link>http://claremunn.com/2008/11/the-roi-of-social-media-get-the-biggest-bang-for-your-buck/comment-page-1/#comment-132</link>
		<dc:creator>The ROI of Social Media. Yes or No? &#124; claremunn.com</dc:creator>
		<pubDate>Sat, 29 Nov 2008 19:07:49 +0000</pubDate>
		<guid isPermaLink="false">http://claremunn.com/?p=328#comment-132</guid>
		<description>[...] on from our previous post &#8216;The ROI of Social Media - Get the Biggest Bang for Your Buck&#8217;, several thoughts need to be added in light of comments, reactions and [...]</description>
		<content:encoded><![CDATA[<p>[...] on from our previous post &#8216;The ROI of Social Media &#8211; Get the Biggest Bang for Your Buck&#8217;, several thoughts need to be added in light of comments, reactions and [...]</p>
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		<title>By: Stephen</title>
		<link>http://claremunn.com/2008/11/the-roi-of-social-media-get-the-biggest-bang-for-your-buck/comment-page-1/#comment-125</link>
		<dc:creator>Stephen</dc:creator>
		<pubDate>Mon, 24 Nov 2008 23:35:00 +0000</pubDate>
		<guid isPermaLink="false">http://claremunn.com/?p=328#comment-125</guid>
		<description>It seems to me that there are a lot of business professionals (who may be looking to drive deeper engagement with their brands and  increase ROI) who would benefit from a social media workshop that outlines the dangers associated with understanding ROI in purely dollars and cents terms - those dangers being a gradual sapping of their brand&#039;s ability to engage 21st century consumers and the lost revenue that lack of engagement symbolizes.

Just this post (and those posts it links to) could provide a helpful blueprint of sorts for evangelizing a more expansive understanding of business success, an understanding of which social media may depend on for its own success in a contracting and risk-averse economy.

Thought leadership must be continually active to change the way businesses are thinking and behaving with their limited resources. I see this post as a call-to-action. It&#039;s time to blitz the conference rooms.</description>
		<content:encoded><![CDATA[<p>It seems to me that there are a lot of business professionals (who may be looking to drive deeper engagement with their brands and  increase ROI) who would benefit from a social media workshop that outlines the dangers associated with understanding ROI in purely dollars and cents terms &#8211; those dangers being a gradual sapping of their brand&#8217;s ability to engage 21st century consumers and the lost revenue that lack of engagement symbolizes.</p>
<p>Just this post (and those posts it links to) could provide a helpful blueprint of sorts for evangelizing a more expansive understanding of business success, an understanding of which social media may depend on for its own success in a contracting and risk-averse economy.</p>
<p>Thought leadership must be continually active to change the way businesses are thinking and behaving with their limited resources. I see this post as a call-to-action. It&#8217;s time to blitz the conference rooms.</p>
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		<title>By: Christine Carchia</title>
		<link>http://claremunn.com/2008/11/the-roi-of-social-media-get-the-biggest-bang-for-your-buck/comment-page-1/#comment-124</link>
		<dc:creator>Christine Carchia</dc:creator>
		<pubDate>Sun, 23 Nov 2008 18:08:19 +0000</pubDate>
		<guid isPermaLink="false">http://claremunn.com/?p=328#comment-124</guid>
		<description>Clare-
Well-put and perfectly timed.  We are in the throes of this struggle as we speak.  Supports my assertion that we need some outside assistance as well, I&#039;ll be back in touch if that looks promising.
Thanks for sharing this, I&#039;ll be doing the same...</description>
		<content:encoded><![CDATA[<p>Clare-<br />
Well-put and perfectly timed.  We are in the throes of this struggle as we speak.  Supports my assertion that we need some outside assistance as well, I&#8217;ll be back in touch if that looks promising.<br />
Thanks for sharing this, I&#8217;ll be doing the same&#8230;</p>
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		<title>By: Michele Price</title>
		<link>http://claremunn.com/2008/11/the-roi-of-social-media-get-the-biggest-bang-for-your-buck/comment-page-1/#comment-123</link>
		<dc:creator>Michele Price</dc:creator>
		<pubDate>Sat, 22 Nov 2008 14:36:20 +0000</pubDate>
		<guid isPermaLink="false">http://claremunn.com/?p=328#comment-123</guid>
		<description>I really appreciate the time and thought that went into this post.  I have forwarded it to all the members of my marketing master mind team.

Look forward to hearing more of your wisdom.</description>
		<content:encoded><![CDATA[<p>I really appreciate the time and thought that went into this post.  I have forwarded it to all the members of my marketing master mind team.</p>
<p>Look forward to hearing more of your wisdom.</p>
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		<title>By: jacob morgan</title>
		<link>http://claremunn.com/2008/11/the-roi-of-social-media-get-the-biggest-bang-for-your-buck/comment-page-1/#comment-122</link>
		<dc:creator>jacob morgan</dc:creator>
		<pubDate>Thu, 20 Nov 2008 05:00:39 +0000</pubDate>
		<guid isPermaLink="false">http://claremunn.com/?p=328#comment-122</guid>
		<description>just wanted to give you a big thank you for linking to my post!

Jacob</description>
		<content:encoded><![CDATA[<p>just wanted to give you a big thank you for linking to my post!</p>
<p>Jacob</p>
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