It’s actually not that difficult to begin being green.
© Sonja Nuttall 2008-2011
One of the things that tcg, an agency full of multifaceted, complicated people, does best is simplify a client’s green story. Yes, we’re all unique and complex here, yet we have the same goal when it comes to green: That it’s a simple methodology and philosophy that you can incorporate into your life and business. It has to be practical. It also has to make one feel good, and hopefully it has to save cents.
To me, Sustainability means Simplicity. Period.
When someone comes to us to help them tell their green story, we integrate both marketing and sustainability, tailoring the strategy to the organization’s specific objectives. We help them create an effective green marketing plan that will help them build their business, all within a sustainable framework.
I’m not surprised that many businesses are intimidated by the prospect of going green(er)—they don’t realize how easy it is, and how it can save them money and benefit their bottom line.
Sustainability Development means:
Economic Growth
Ecological Balance
Social Progress
All three are interesting to businesses. A business case and then the long term foundation has to be built. And all has to be anchored in integrity.
Initiating change in any sense is challenging, especially when it comes to “greening” your lifestyle and/or business. It’s something many people think about doing and yet—for one reason or another—don’t do. It’s like anything you mean to accomplish but constantly put off. You don’t do it because you don’t look forward to the process. You think it’s going to be difficult, confusing and complicated.
But here’s some news for you. Greening is simple. It’s rewarding and makes sense and cents. It means incorporating sustainability into the small details of your daily routine. Becoming an eco-citizen. And it’s far easier than you might think.
I agree that going green is about simplicity. Many seem to get overwhelmed in what they perceive to be the “complexity” of going green because there is a tremendous amount of information on the process. I think that breaking down the process for individuals and businesses in simple steps that are easy to implement takes the whirling about out of the process. As a follow up to ad:tech, it seems that brands need to run out quickly sustainable plans that provide “sustainable development” broken out into the three categories identified. The brands need to be mindful that the consumer is looking for something that is approachable on price, performs (e.g. a cleaning product that works), and is authentically green certified or “clean.” If “green fatigue” is a concern, then there is pressure on the brands to move fast, as there exists enormous customer demand. The customers are waiting, in my opinion, it just seems the development phase needs to keep pace with consumers desire to go green–and fast. What a terrific environment to be working in to create change for good!