Comments on: Basic Examples of Green Marketing at AdTech http://claremunn.com/2008/04/ad-tech-motivation/ Intention, Clarity, Transparency, Social, Sustainable Fri, 03 Feb 2012 16:29:16 +0000 hourly 1 By: lucia http://claremunn.com/2008/04/ad-tech-motivation/comment-page-1/#comment-5 lucia Wed, 30 Apr 2008 17:14:35 +0000 http://claremunn.com/?p=26#comment-5 Hi Dave...that's a good question. from a great article at GreenBiz on the subject: "Environmentally Preferable Purchasing seems to be the new hot strategy for public and private organizations alike. Many environmentally preferable purchasers have had trouble validating environmental claims, and have turned to third-party certifiers to assist them. Third-party environmental claims certifiers validate the claim so that you don't need to have the expertise or the time to do it yourself." Here's the link to the article, which lists some of the certification options: http://www.greenbiz.com/toolbox/howto_third.cfm?LinkAdvID=4197 Also check out 7x7.com on newstands "The Green Design Issue." I hope this helps. Lucia Hi Dave…that’s a good question.

from a great article at GreenBiz on the subject:

“Environmentally Preferable Purchasing seems to be the new hot strategy for public and private organizations alike. Many environmentally preferable purchasers have had trouble validating environmental claims, and have turned to third-party certifiers to assist them. Third-party environmental claims certifiers validate the claim so that you don’t need to have the expertise or the time to do it yourself.”

Here’s the link to the article, which lists some of the certification options:
http://www.greenbiz.com/toolbox/howto_third.cfm?LinkAdvID=4197

Also check out 7×7.com on newstands “The Green Design Issue.”

I hope this helps.

Lucia

]]> By: Dave Ominsky http://claremunn.com/2008/04/ad-tech-motivation/comment-page-1/#comment-4 Dave Ominsky Mon, 28 Apr 2008 19:12:05 +0000 http://claremunn.com/?p=26#comment-4 This was an interesting and thought-provoking panel. Listening to the discussion I wondered if there were any respected programs today that measure and verify corporate green initiatives. With all of the claims companies make today about their efforts, what sources of information or data are available to verify such claims? The honor system only counts for so much when the stakes are so high. This was an interesting and thought-provoking panel. Listening to the discussion I wondered if there were any respected programs today that measure and verify corporate green initiatives. With all of the claims companies make today about their efforts, what sources of information or data are available to verify such claims? The honor system only counts for so much when the stakes are so high.

]]> By: Richard Muller http://claremunn.com/2008/04/ad-tech-motivation/comment-page-1/#comment-3 Richard Muller Thu, 24 Apr 2008 17:10:58 +0000 http://claremunn.com/?p=26#comment-3 As an attendee to this discussion, I thought all the presenters had some interesting insights to the challenges we all face as marketers in developing and implementing a "green strategy" for our organizations. Carl pointed out that a large part of the population is still "looking for what to do." So how does a marketer balance the need to educate consumers with the realities of meeting hard sales and marketing objectives? Michela quoted a disturbing statistic (at least to me)that far more magazines are printed than read, because advertisers and agencies need to see guaranteed rate-base numbers. So how does our industry move away from these old and now potentially harmful ways of doing business? And who leads that change? Matt referred to a long and exhaustive internal review before the decision was made to launch a green product line. How many marketers have the support and commitment from other parts of their organization to "walk the walk?" Lots to think about, we need more opportunities like this as marketers to talk about the issues and learn from each other. So Clare get that road show going! As an attendee to this discussion, I thought all the presenters had some interesting insights to the challenges we all face as marketers in developing and implementing a “green strategy” for our organizations. Carl pointed out that a large part of the population is still “looking for what to do.” So how does a marketer balance the need to educate consumers with the realities of meeting hard sales and marketing objectives? Michela quoted a disturbing statistic (at least to me)that far more magazines are printed than read, because advertisers and agencies need to see guaranteed rate-base numbers. So how does our industry move away from these old and now potentially harmful ways of doing business? And who leads that change? Matt referred to a long and exhaustive internal review before the decision was made to launch a green product line. How many marketers have the support and commitment from other parts of their organization to “walk the walk?” Lots to think about, we need more opportunities like this as marketers to talk about the issues and learn from each other. So Clare get that road show going!

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