Going green does not happen with the first recycled coffee container or the first switch of an LED light bulb. Many think of going green in terms of the outcome—yes, it’s a great thing to do for the environment, but I have no idea how to get to that place. How will I get from point A to point E when I still have no idea how to get through steps B, C, and D? It’s good to have a broad plan and a list of long-term goals, but if you can’t see a few feet ahead of you on the road then you aren’t going to get very far. It’s all about breaking it down and identifying immediate solutions. And yes, there are those who are thinking how will going green benefit me and my business?

That’s ok, too. Every business wants to succeed, and the process of going green improve your bottom line tremendously.

tcg helps businesses of all sizes green their practices with our pro bono tcg: Green Prepare program. Just talking about it with clients or potential clients helps them realize there is such a system available and that the process does not have to be cumbersome. I feel really strongly that tcg: Green Prepare is something that tcg is ethically bound to do as a green communication agency. We’re well-equipped to demonstrate how easily and efficiently the certification process can be implemented and the tcg: Green Prepare program encourages them to green their business practices and hopefully receive green certification in the long run.

I actually created a version of this program in Zimbabwe in 1990 and it did incredibly well. We helped motivate major global organizations including Johnson & Johnson, BP and Sheraton Hotels. We did this by showing how we could motivate consumers to support their brands if the companies showed they were trying to do the best they could with their own sustainability practices. I recreated this same program here in the US after our agency went through the Green Certification process. I realized we needed to help simplify the benefits of becoming Green Certified. tcg: Green Prepare program is provided to generate awareness that any company can be more efficient, and to show them how to do so by offering our tcg: Blue Step program that works for any size office, in any state, in any country (depending on their access to green products, of course). We promise to recognize anyone if they sign a promise they have implemented 3 of the 12 steps listed by sending them a tcg: Blue Step recognition certificate. And of course, tcg: Green Prepare educates and informs on how and what one would need to know in order to become Green Certified.

Download the tcg: Green Prepare white paper here to find out more.

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